Important keyword:
- Affordance: the quality or property of an object that defines its possible uses or makes clear how it can or should be used
- Signifiers: something that gives clues to the user
- Feedback: indicator the system working on your request
- 7 Stages of Action:
- Form the goal
- Plan the action
- Specify an action sequence
- Perform the action sequence
- Perceive what happen/the state of the world
- Interpret the perception/Trying make sense of it
- Compare the outcome with the goal/comparing what happen with what was wanted
- Goal driven behavior: people don’t buy drill because they want a hole, they have higher goal like “hang a shelf”
- Conscious Learning – Overlearning – Autonomous Movement
- Human Centered Design + Double Diamond Diverge Converge Model
- Customer-obsessed vs Competition-obsessed